Astute Digital Direction — eCommerce Growth Marketing

Ideal customer profile

Built specifically for brands like yours

We don’t work with everyone — we go deep with eCommerce brands who match this profile and have real growth ambitions.

Revenue stage

£250K–£5M annual revenue. Past product-market fit, ready to scale profitably — not starting from zero.

Platform

Shopify, WooCommerce, or similar. Selling physical products, subscriptions, or DTC consumables.

Ad spend

Currently spending £5K–£80K/month on paid media (Meta, Google, TikTok) — or ready to start seriously.

The problem

Burned by agencies who promised results and delivered dashboards. Want a partner with real skin in the game.

Ambition

Targeting 2–3× revenue growth in 12–18 months. Profit-first mindset, not growth-at-all-costs.

Culture fit

Open to data-driven decisions. Responds within 24hrs. Treats marketing as an investment, not an expense.

The real problem

What’s actually bleeding your revenue right now

The pain you’re living with

CAC has doubled in 3 years. Every new customer costs more to acquire than ever before
Agency retainers run £2K–£5K/month with nothing to show but a nice slide deck
70% of shoppers abandon checkout — and nobody’s fixing the actual problem
You can’t tell which channel is actually driving profitable revenue, not just revenue
Email and retention are an afterthought — you’re leaving 30–40% revenue on the table
TikTok, Meta, and Google keep changing the rules and your results yo-yo every month

What Astute Digital Direction delivers instead

Profit-first paid media — we optimise for contribution margin, not just ROAS
Full-funnel ownership from cold traffic to repeat purchase — one team, full accountability
Checkout and CRO audit in month one — we fix the leaks before scaling the tap
Unified attribution model so you know exactly where every pound is working
Email & SMS flows built to capture 30%+ of revenue from your existing customer base
Platform-agnostic strategy that adapts — not one channel, one playbook forever

Our core promise

We don’t manage your marketing. We own your growth.

Most agencies optimise for their own retention. We structure our entire model around one thing: your revenue going up. That changes how we work, what we measure, and how we price.

Accountability

Revenue-tied KPIs agreed upfront. You see the numbers every week, not a monthly report built to look good.

Expertise

Specialists across paid media, email, CRO, and analytics — working as one team, not siloed freelancers.

Speed

30-day onboarding. First optimisations live in week one. Measurable lift visible by day 60.

What we do

Every channel that moves the revenue needle

Each service is available standalone or as part of our full-stack growth packages below.

Paid media management

Meta, Google, TikTok — profit-first bidding, creative strategy, and daily optimisation.

Acquisition

Email & SMS flows

Klaviyo-native automations: welcome, abandonment, post-purchase, win-back. Built to generate 30–40% of revenue.

Retention

Conversion rate optimisation

Full site audit, A/B testing, checkout flow fixes. Turn more of your existing traffic into buyers.

Conversion

Analytics & attribution

GA4 setup, Northbeam or Triple Whale integration, weekly P&L-aligned reporting dashboards.

Intelligence

Creative strategy & UGC

Ad creative briefs, UGC sourcing, performance creative testing framework. Stop running stale ads.

Creative

Market expansion

Geo-expansion strategy, localisation playbooks, cross-border payment and logistics coordination.

Growth

Transparent pricing

Three tiers, zero ambiguity

No hidden costs. No long lock-in contracts. Every tier includes our 30-day risk-free guarantee.

Starter

Foundation

£1,500 /month

For brands ready to get their marketing infrastructure right before scaling spend.

Paid media management (1 platform)
Klaviyo email flow setup (3 core flows)
Monthly performance report
Conversion audit (one-time)
Dedicated account manager
CRO A/B testing
UGC creative strategy
Multi-platform attribution

Start with Foundation

Best for: £250K–£750K revenue brands

You shouldn’t have to gamble on an agency

We put our money where our strategy is. Here’s how we remove your risk entirely.

The 30-Day No-Bullshit Guarantee

If you’re not satisfied with the work, communication, or direction after the first 30 days — for any reason — we’ll refund your first month’s retainer in full. No arguments, no “let us try one more thing.” We believe in earning your trust, not trapping you in a contract.

After 90 days, if we haven’t delivered measurable improvement against the KPIs we agreed upfront, you can walk away with zero notice. We’ll also produce a full transition document so you’re never left scrambling.

30-day money-back No long lock-in contracts Free transition if we underdeliver We never mark up ad spend Weekly transparency reports

Why Astute

How we compare to every other option

The honest breakdown of why most agencies, freelancers, and in-house hires don’t deliver what we do.

What matters to you	Astute Digital Direction	Big agency	Freelancer	In-house hire
Profit-first KPIs (not vanity metrics)	✓ Always	Rarely	Sometimes	Rarely
Full-funnel ownership (paid + email + CRO)	✓ One team	Separate specialists	Single channel only	Limited bandwidth
Senior strategist on your account	✓ Guaranteed	Junior exec day-to-day	✓ Direct	✓ Direct
No ad spend markup	✓ Never marked up	10–20% markup typical	✓ Usually	✓ N/A
30-day money-back guarantee	✓ Yes	Never	Rarely	Not applicable
Month-to-month after 90 days	✓ Yes	12-month contracts	✓ Usually	Employment contract
eCommerce-only specialism	✓ 100% focus	Generalist clients	Mixed	Mixed
Weekly reporting + strategy calls	✓ From Growth tier	Monthly only	Varies	✓ Internal
Cost at scale (£50K+ ad spend)	✓ Fixed retainer	% of spend (£6K–15K)	Capacity limits	£40–70K salary + benefits

Client results

What happens when the strategy actually works

“We’d been through two agencies who promised the world. Astute came in, fixed our Klaviyo flows in the first week, and the revenue impact was visible before the month was out.”

Sarah K.

Founder, premium skincare brand

+£180K added revenue in 90 days

“Our CAC on Meta had gone through the roof. Astute rebuilt our entire creative testing framework and brought it back down by 41% in six weeks. I’ve never seen an agency move that fast.”

Marcus R.

CEO, homewares eCommerce

-41% CAC, 3.8× ROAS improvement

“The weekly reporting is unlike anything I’ve seen. I know exactly what’s working, what isn’t, and what the next week’s plan is. It feels like having an in-house CMO without the salary.”

Jamie T.

Director, supplements brand

£1.2M → £2.1M in 8 months

How it works

From first call to first result

No onboarding black hole. No “we’ll get to work next month.” We move immediately.

Discovery call (free)

30-minute audit of your current marketing setup, numbers, and goals. We’ll tell you honestly whether we can help — and what we’d do first. No pitch deck, just real talk.

Day 0

Growth audit & strategy brief

Full account audit: ad accounts, email flows, site CRO, analytics. We produce a written growth brief with our 90-day plan and agreed KPIs before you commit to anything.

Days 1–7

Foundation month

Fix the leaks first. Checkout fixes, email flow build, attribution setup, creative audit. Week 1 optimisations live before new spend is scaled. The boring-but-critical work that agencies skip.

Days 7–30

Scale & test

With foundations in place, we scale what’s proven and systematically test new channels, creatives, and audiences. Weekly strategy calls, weekly reports, real-time Slack access.

Days 30–90

Compound growth

Every month builds on the last. By month 3, you have a system that gets smarter over time — not a retainer that resets every month and starts from scratch like most agencies.

Month 3+

Turn your ad spend into predictable revenue, not guesswork